1. Introduction

Core Strength & Performance (“we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains what information we collect through our website (core256.com), how we use it, and your rights regarding that information. By using our website or submitting your information through any form on our site, you agree to the practices described in this policy.

2. Information We Collect

Information You Provide Directly

When you fill out a contact form, free trial request, or pricing inquiry on our website, we may collect:

• Your name
• Email address
• Phone number (mobile or otherwise)
• Your interest in specific services (e.g., group fitness, personal training, powerlifting)

Information Collected Automatically

When you visit our website, certain technical information is collected automatically by third-party services we use, including:

• Browser type and version
• Pages visited and time spent on the site
• General geographic location (city/region level)
• Referring website or search query

This data is collected through tools such as Google Analytics and Google reCAPTCHA and is governed by their respective privacy policies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries about our programs, pricing, or scheduling
• To send you membership pricing information via text message or email, if requested
• To send promotional content, program updates, and gym announcements via email or SMS
• To improve our website and understand how visitors use it
• To comply with applicable laws and protect our legal interests

4. Text Message (SMS) Communications

By providing your mobile phone number and submitting a form on our website that requests pricing or information via text, you expressly consent to receive text messages from Core Strength & Performance. These messages may include:

• Membership pricing and program information
• Promotional offers and gym announcements
• Schedule updates or event reminders

Message frequency will vary. Standard message and data rates may apply depending on your mobile carrier and plan.

To opt out of text messages at any time, reply STOP to any message you receive from us. You may also contact us directly at 256-503-8312 or through our website contact form. After opting out, you may receive one final confirmation message. Opting out of text messages does not affect your membership or participation in our programs.

We do not share your mobile number with third parties for their own marketing purposes.

5. Email Communications

By providing your email address through any form on our website, you consent to receive email communications from Core Strength & Performance. These may include program information, promotional emails, and general updates.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every email, or by contacting us directly. Opting out of emails does not affect your membership or any service-related communications.

6. Third-Party Services

Our website uses the following third-party services that may independently collect information about your visit:

• Google Analytics — website traffic and behavior analytics. See Google’s Privacy Policy at policies.google.com/privacy.
• Google reCAPTCHA — used on our forms to prevent spam. reCAPTCHA collects hardware and software information and sends it to Google for analysis. See Google’s Privacy Policy for details.

We are not responsible for the data practices of these third-party services. Their use is governed by their own privacy policies.

7. How We Protect Your Information

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, to maintain your membership or service relationship with us, or as required by applicable law. You may request deletion of your information at any time (see Section 9).

9. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information, subject to any legal or contractual obligations
• Opt out of marketing communications at any time

To exercise any of these rights, contact us using the information in Section 11.

10. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

11. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:

Core Strength & Performance

8503 Whitesburg Drive Suite B

Huntsville, AL 35802

Phone: 256-503-8312

Website: core256.com/contact

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.